Hootsy - Analytics for the sentence, not just the page
Hootsy — Analytics for the Sentence, Not Just the Page
What Is Hootsy?
Hootsy is a text highlight analytics SaaS that captures the exact phrases, sentences, and words your website visitors highlight — and turns that passive behavior into actionable copy intelligence. It sits between traditional web analytics (Google Analytics, Mixpanel) and UX tools (Hotjar, FullStory), filling a gap none of them address: which specific words actually resonate.
The Problem It Solves
Every website owner, marketer, copywriter, and founder faces the same dilemma — they invest time and money writing and rewriting copy, but have no real signal on what's working at the word level.
Current tools fall short:
ToolWhat It Tells YouWhat It MissesGoogle AnalyticsTraffic, bounce rate, conversionsWhat copy drove the actionHeatmapsWhere people click and scrollWhich words stopped themSession RecordingsFull user journeyToo much noise, no phrase-level signalA/B TestingWhich variant wonWhy it wonSurveys & FormsWhat users sayRequires active effort from visitor
Highlighting is different. It is a native, passive, zero-friction browser behavior. When someone highlights text on a webpage, it is one of the most honest intent signals available — they found that word, sentence, or idea significant enough to select. Nobody highlights something they don't care about.
Hootsy captures that signal automatically.
How It Works
Setup takes under 2 minutes:
Sign up at tryhootsy.com
Get your unique JS snippet
Paste it into your website's
Under the hood, Hootsy listens to native browser mouseup and selectionchange events, captures the selected text, and logs it server-side along with contextual metadata — all without any action required from your visitor.
Core Features
📌 Highlight Count Rankings
Every phrase your visitors highlight is counted and ranked. You see at a glance which sentences are getting the most attention across your entire site — updated in real time. No manual tagging, no configuration needed.
🌍 Country-Level Breakdown
See how your copy lands across different geographies. Does your headline resonate in the US but get ignored in Europe? Does a particular value proposition perform better in one market than another? Hootsy segments highlight data by country so you can tune your messaging for each audience.
📱 Device & OS Segmentation
Mobile visitors read differently than desktop visitors. Hootsy breaks highlight data down by device type (mobile, tablet, desktop) and operating system (iOS, Android, Windows, macOS) so you can understand whether your copy is landing the same way across all surfaces — and optimize accordingly.
🔍 Live Highlight Feed
A real-time stream of every highlight happening on your site right now. Each entry shows the exact text highlighted, the page URL it came from, the timestamp, and the visitor's country and device context. Invaluable for founders and marketers who want to feel the pulse of their audience in real time.
🔗 Link Click Tracking
Beyond highlights, Hootsy also tracks which links your visitors are clicking — giving you a fuller picture of intent and navigation patterns alongside the copy signals.
⏱️ Time Spent Per Page
See how long visitors are spending on each page, paired with the highlights they left behind. A page with high time-on-page and specific highlight clusters is telling you something important about what's working.
Who Is It For?
Copywriters
Stop rewriting on instinct. See which phrases visitors are stopping on before you change a single word. Use highlight data to double down on what's already landing.
Founders & Indie Hackers
Validate your landing page messaging in real time. Know whether your value proposition is resonating with real visitors — not just your own assumptions or friend feedback.
Marketing Teams
Replace "we think this works" with "visitors highlighted this 340 times last week." Bring real copy performance data into campaign reviews, creative briefs, and strategy decks.
Growth & Conversion Specialists
Identify which parts of a sales page are generating the most intent signals. Combine with conversion data to understand what copy leads to action.
Agencies
Prove copy performance to clients with tangible, phrase-level data. Show clients exactly which messaging is resonating with their audience — by country, device, and segment.
Why Highlights Specifically?
Highlighting sits in a unique position in the spectrum of user intent signals:
More specific than scroll depth — scroll just tells you they reached a section, not which sentence within it mattered
More honest than surveys — no social desirability bias, no recall issues, no effort required
More granular than heatmaps — heatmaps show zones, not words
More actionable than session recordings — no 40-minute video to scrub through; just ranked phrases
The highlight is the closest thing to a visitor raising their hand and saying "this part — this is what got me."
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