Transform customer feedback into actionable insights
In most companies, user feedback lives everywhere, Slack threads, support emails, community posts, screen recordings, and random bug reports. Important signals get lost, tickets lack context, and engineers spend days trying to figure out what the real problem actually is.
By the time feedback reaches the engineering team, the original context is often gone. Teams end up spending hours asking follow-up questions, reproducing issues, and digging through conversations just to understand what happened.
Ortrace fixes this.
Users submit feedback with a screen recording and a short explanation. Ortrace’s AI analyzes the video and text together to understand exactly what the user experienced and where the issue occurred.
Instead of messy reports or vague bug tickets, teams receive clear, structured insights with the problem, context, severity, and suggested next steps. Engineers can quickly see what went wrong and move straight to fixing it.
Key Features
• AI analysis of screen recordings + written feedback
• Automatic issue detection and root cause summaries
• Structured tickets ready for engineering teams
• Severity ranking and prioritization
• Integration with tools like GitHub, Jira, and Linear
Why Ortrace is different
Most tools focus on collecting feedback. Ortrace focuses on understanding it.
By analyzing what users actually do on screen, not just what they say, Ortrace captures the real problem and turns it into something product teams can act on immediately.
Instead of spending days decoding feedback across multiple channels, teams get a clear view of what users are experiencing and what needs attention first.
Spend less time decoding feedback.
Spend more time fixing the product.
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